3.03.2010

The Apple way of doing things...

"We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution."

– Tim Cook of Apple, Inc.

"Apple isn’t shy to make claims about the grandiose, epiphanal nature of its products because—whether they pull it off or not—they have built a culture in which every product they make is designed to be world class."

Gizmodo

6 comments:

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