1.30.2008

Review :: Helvetica

This riveting documentary from Netflix's Red Envelope Entertainment (its venture into film making with other interesting films like "This Film is not yet Rated") walks you through the history of the most ubiquitous font in the English speaking world. Helvetica is used everywhere...subways, ads, street signs, cereal boxes and anywhere you can imagine.

One would think type faces would be dull and mundane venture but this proved to be a history lesson in both typography and graphic design. A worthwhile viewing for anyone to understand how something can be so universal for over 50 years. Side note...the soundtrack is provided by one of my favorite bands El Ten Eleven.

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