Read Scott was able to ask marketing guru Seth Godin some questions about church marketing and here's a snippet for what it's worth.
Read Scott: For church leaders without much of a budget and without formal training in marketing, what strategy could build community online most effectively?
Seth: People will talk about you (online and off) if it benefits them, if it makes them feel good, if they get something psychic out of it. The challenge isn’t to figure out the tactics, it’s to create an experience that’s worthy.
To my knowledge, Godin is not a religious guy. His perspective is one, though not unexpected if you read his books and blog, that should remind us all of the importance of creating the experience for people to both connect with God and each other. It doesn't just happen...it takes discipline, effort and foresight. It challenges me anew to look with fresh eyes at the experience Four Corners has for its people.
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