HOW magazine had a great article by Jane Fulton Suri, the Chief Creative Director at IDEO, about creative problem solving. It offers some amazing practical advice. Check out the list:
1. Seek inspiration from everyday interactions.
Look for ad hoc ways we behave in real life.
2. Disrupt the normal flow.
Develop a discipline of witnessing ordinary things by going out into the world.
3. Document behavior and focus on action.
4. Seek out extreme situations.
Pursue experience beyond what we know or live in every day to see anew.
5. Invite curiousity.
Ask "naive" questions that reach beyond authentic assumptions.
6. Reveal what's intuitive.
Be conscious of subconscious, spontaneous reactions.
7. Uncover emotional experiences.
Connect to feelings to determine responses we intend to elicit through design or communication.
8. Tune into cultural patterns.
Find meaning and themes in various situations.
9. Tap resources.
Inform the experience with input from clients, experts and the experienced.
10. Seek flexible and enduring solutions.
Not everything requires a makeover...sometimes simple is best.
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2 comments:
You gotta love spam posts. Sounds like our/my process.
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