The Hollywood Reporter has a fascinating article about the rapid decline of live TV viewership...down 10% over 2006. The DVR (digital video recorder) has changed the landscape of everything in the ever democratized world of media consumption. No show was spared from the wrath of the decline...from "Grey's Anatomy" to "LOST", "American Idol" to "CSI".
There are more choices than ever for audiences and people are consuming media differently with outlets virtually everywhere. The same goes for church...with the myriad of options for possible attendees from a church on every corner to sermons available for download to video campuses...people are consuming church differently. The audience share is being split across a broad spectrum of options. It leaves the modern church with some decisions to make about strategically using the audience they have and how they can continually reach out beyond their walls to the changing world of "church consumption".
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