"Clearly, Starbucks was ahead of the curve with tapping into satisfying the consumer need of a Third Place—a place besides home and work where people could form community. But consumers have evolved from needing a Third Place to needing a Third Space. This Third Space includes social media spaces like blogs, vlogs, podcasts, Twitter, and many more. These are spaces where meaningful online communities are forming." (from Brand Autopsy)
I think of this from a church perspective and wonder how we can carry our experience from simply being a place to being a space people connect, share and grow. The coffee shop has been the revolution of the late 20th century for a 3rd Place and Facebook, YouTube, Blogs, MySpace, and Twitter have been the latest 3rd Spaces...where next? How can the church recognize this trend and move toward a constructive response? Thoughts, anyone?
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I wonder how a church could create a physical space with the advantages of these online third spaces ... a place that actively encourages people (and families) to interact, collaborate, and want to come.
I'm thinking it would involve free stuff. And a comfortable, clean, open, 24-7 available space. And maybe shared resources ... like a library for MUCH more than books. Hmm ...
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