3.22.2007

Would you miss your church if it disappeared tomorrow?

Does your church provide such a unique product and church experience that we would be saddened if it didn’t exist? Does the church treat its attendees so astonishingly well that those people would not be able to find another place to treat them as well? Does the church forge such unfailing emotional connections with its attendees that they would fail to find another place that could forge just as strong an emotional bond?

Brand Autopsy has been asking that question of various brands but I thought it was equally as relevant to ask of the church.

Until the last 3 years I would have said NO...I wouldn't have missed it at all. Starbucks was often our "church" on Sunday mornings. But Four Corners Church has provided a church experience unlike any one we have encountered before.

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