Apple is making no secret of its unflinching desire to broaden its reach beyond computers and iPods. It announced AppleTV and the iPhone as well as dropping computer from Apple's name to now just Apple Inc.
Being a Mac user I have always touted Apple as the model of business and cultural innovation. They tend to start and build user trends second to none (i.e. the iPod revolution). Steve Jobs has an uncanny ability to "prophecy" where personal technological trends are moving and lead the edge there.
With the iPod, mp3 players were already everywhere but Apple offered a product that rapidly differeniated itself from the competition through an intuitive interface and easy purchase on the iTunes store (which has now sold over 2 billion songs).
AppleTV, I'm convinced, is simply the beginning of what Apple sees as the future. The device, although needing a lot of develop to jump over hurdles like limited media sources and no 1080p, has tons of potential. And the market is relatively uncluttered currently for these types of devices...
So the iPhone is a whole new leap...moving into a supersaturated market with major technological competitors who are not about to surrender market share. So how likely are you to bite at Apple's newest "innovation"? According to a recent survey...very likely. I'm eagerly waiting for the phone (and waiting for a price drop).
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