Non-Traditional Marketing continues

It's been interesting to watch various products whether they be films, bands, TV shows, shampoo or shoes attempt to take advantage of the so-called "Internet Buzz Factor". Some campaigns lately have been the movie "Cloverfield" and the TV show "Lost", which have created an online mixture of online entertainment and promotion. The latest is "Scarlet". You may have seen ads on TV and in magazines, huge billboards and more touting this new daring TV show. It turns out it was all a campaign for a new line of LG flat screen TV's. Whether or not it is actually a successful methodology or just another flash in the pan is yet to be seen, but this kind of viral campaign seems here to stay.